Web Design & Designers

Most businesses face the difficult decision of choosing the web designer who will build that company’s online image. This was once a decision solely in the domain of the Internet-focused company, but times have changed. That distinction no longer exists, and the consumer expects even the smallest businesses to have an online access point. A website becomes a prominent aspect of a business’ image, and the business cannot leave that design to chance.

Many small businesses enter this process expecting it to be a simple one, but they soon recognize that there are many more facets to it than they had initially conceived. For instance, there are both short-term and long-term budgetary considerations. There is the choice between a highly focused individual contractor and the more expensive but often more versatile web design team. Here’s an overview of the points a business should consider at the start of the process:

• Short-term budget; How much are we willing to spend on the initial investment?

• Long-term budget; How much are we willing to spend on maintenance and growth?

• Does a contractor meet our needs, or do we need the versatility of a design firm?

• Do we have any special needs concerning graphics design or copywriting?

• Have we carefully considered the website planning guide that each prospective designer gave us?

• Have we purchased and do we possess control of the domain name?

Approach the hiring of a web designer the way the business would hire any contractor or employee. Just because one lacks familiarity with the technology, does not mean they cannot successfully interview a designer. Make certain to speak with at least three contractors or consulting firms, and keep the following tips in mind:

• Interview each potential designer thoroughly.

• The initial interview can take place online, but meet them face-to-face before hiring them.

• Pay particular attention to how much the designer asks about your business.

• Look at the previous work. Is there a pattern evident, or do you see versatility?

• Check references thoroughly.

• Determine if you must go elsewhere for the graphics and copywriting.

• If your website will require a great deal of graphics and copywriting, seek a firm that will handle that internally.

• However, pay particular attention to the additional costs for those items. For graphics and copywriting, prices can fluctuate greatly, and this is a common cause of going over budget.

• Determine if they will handle the maintenance of the website at a price that meets your long-term budget.

• Make certain that their time estimates meet your deadlines with room to spare.

A website is crucial to the success of the modern business. By planning and performing an extensive interview process, a business will find the designer that is capable of achieving that within the business’ budgetary and time constraints.