Bosch to appoint 200 personnel in the Philippines BPO center
German automotive giant Bosch has announced that it will employ as many as 200 BPO personnel in Philippines for the firm’s first business process outsourcing office in Asia to be established in Manila by the end of the current year. According to Bosch, the decision was taken in view of the availability of a large pool of expert workforce which possesses a high IT proficiency as well as language assortment in the country.
Quoting the Robert Bosch Inc. communications manager Kaycee Crisostomo, a business website reports that the firm selected Manila over 18 other locations, counting Bangkok and Kuala Lumpur, to establish the Robert Bosch Communication Center Inc. (RBCCI) since the company is of the view that its business set up ought to be at the place where its clients are located. In addition, the large talented personnel having superior IT proficiency and skills in diverse languages also prompted the company to prefer Manila, he added. Besides, the strategic location of Manila in Asia as well as its advanced network organization for business process outsourcing services, which has been ranked third best worldwide, also worked in favor of selecting the Philippines capital as the location for Bosch’s maiden BPO hub in the continent.
The Robert Bosch Communication Center Inc. in Manila was opened on April 5 last and will recruit Filipino BPO agents who are proficient in Filipino, Chinese, Japanese, Mandarin, Korean, French and German languages who will not only provide voice-based services, which it expects to develop into a $200 billion market by 2020, to its clients in the Asian region, but also enhance the company’s manifestation in this part of the globe. The new BPO center of Bosch will provide IT helpdesk services to internal as well as external clients of the firm at a 30-70 portfolio ratio pursuing the IT helpdesk execution in the American and European markets by the firm’s teams located in Berlin, Timisoara in Romania and Buenos Aires in Argentina.
According to Kaycee Crisostomo, although the preliminary outlay for appointing around 100 to 200 BPO agents would cost the Bosch approximately € 5,00,000 or $ 6,78,744, the company indents to go in for an expansion of the center sometime in 2011. While Crisostomo did not reveal the exact amount to be spent on the expansion project, he asserted that a certain investment has certainly been earmarked for the project. According to him, considering the fact that Asia is a crucial market for Robert Bosch, the company aims to increase its footprint in this rapidly developing market through its BPO arm – RBCCI. He said that as China is the most important up-and-coming economic superpower at the moment, Bosch is keen to make more investments to establish itself in this market.